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How to send a 3-option bid that wins jobs

Never send a single price again. When you give one price, the client's brain says "Yes or No." When you give three options, their brain says "Which one?"

The 3 Tiers:

  • Option 1 (Basic):Meets code, standard materials. The cheapest you'll do the job.
  • Option 2 (Standard): What you actually recommend. High-quality materials, better warranty. (Most choose this).
  • Option 3 (Premium): The absolute best materials, priority scheduling, white-glove service. High margin.

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